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关岛观光局中国市场研讨会/China Symposium
 

China Symposium

Event Information

The Guam Visitors Bureau, with the support of the Pacific Asia Travel Association, will be hosting a China Outbound Travel Market Symposium on May 22 in Guam.

This unique event will bring together keynote speakers and tourism industry experts with specialized knowledge of the Chinese outbound travel market. This year’s Symposium will focus on preparing Guam’s tourism industry to handle the inevitable influx of Chinese travelers in the coming years, especially upon approval of a China visa waiver. Guest speakers will provide an updated market overview, the changing expectations, wants and needs of the typical Chinese traveler, how to optimize sales through the right packaging and business relationships in this new developing market. Attendees will also learn Asia-Pacific travel trends focusing in China and how to market to the Chinese traveler.

In Calendar Year (CY) 2012, Chinese outbound departures achieved 83.18 million in total, representing a year-on-year growth of 18.41%. The number of outbound departures is expected to keep increasing at an average growth rate of over 10% in next 10 years. By 2015, about 100,000 million outbound departures is forecasted, according to Mr. Shao QiWei, Chairman of CNTA. Arrivals from China to Guam rose from 7,068 to 8,939, marking a significant increase of 26.5% compared to CY2011. While these China arrival numbers are expected to continue to rise, a visa waiver for China would increase visitor arrivals dramatically. Therefore, the setting and framework of the Symposium is designed to help local businesses to learn the latest market trends and how it can benefit your business.